Thus solidifying the case for planograms. The fascinating part about this research is that it is not always the endcap. What we can prove is that placement of merchandise had an exponential impact on sales. After all, the spot that is getting the most customer eyeballs will obviously also yield the most sales.
In other words, by identifying the most "viewed" parts of the store, we could predict sales. I myself, used an Excel spreadsheet for my planograms, it took some time to create the template, but once it was done, it was a great tool for my stores. This practice led to planograms that were driven by the customer versus the store. As competition increases, we're seeing the importance of correctly merchandising the products instore to drive consumer experience and drive sales.
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